@raymaccarthy many of the redirect services also offer useful usage stats - I used to use bit.ly for this reason. To know which QR/urls were getting hits so we could work out which media/formats/locations were effective for QRs. (I used to be involved in organising things like CAMRA beer festivals, and similar sorts of events and we put QRs in advertisments, on beer mats, and on posters.)
But then there are possibly some privacy concerns - i.e. as a person/business I am sharing some level of metadata with bit.ly if I use their shortened URLs (as well as the URL they get things like client IPs and user agent strings for example.)
So I bought my own short domain so I could fully internalise that analysis and still have nice short URLs for marketing/advertising purposes.
In reality I expect most people who'd not hesitate to scan a QR probably don't care about any of these details. (Though I think greater public awareness of the risks would be a good thing.)