@sjn Not a universal rule, but common enough, IMHO: The people and companies that *talk about* using AI are the ones who are over-using it and are far more likely to produce low quality products.

AI (both the broader universe of AI/ML and specifically LLMs) very much have good and valuable use cases. But they're tools, not panaceas. No one writes "made with Excel" on products even though many (most?) are to at least some degree - because it's merely one of many tools in the toolbox.