@QasimRashid the way I understood Colbert's own description, is that his channel forced him to do that. The FCC chairman did no such thing just suggested to "think about such thing"....

This is how they might claim this is different - "we didn't ask, force, coerce people! They did it completely by their own chice, wink-wink".

This is another example of anticipatory obedience, that is just as bad as the behaviour that prompts it. Go Colbert!