Imagine nuking the brand “Microsoft Office”.

@danirabbit https://mastodon.social/@loucyx/115829264121794670

@danirabbit @alice

@danirabbit @alice cool, now can we have "Office" brand and redirect to LibreOffice? Office.com too? Thanks!

@danirabbit that is wildesterest, there's no coming back from there.

@danirabbit This will make ‘Copilot’ profitable, right? Overnight, ‘Copilot’ subscriptions pouring in

@danirabbit they had the perfect name. How can you give up calling your office suite "Office"?

@danirabbit @scott @alice omg what have they done to Clippy?

@danirabbit @alice "We need a logo for our new slop app" "How about the Cool S️but sloppified?"

@danirabbit they've been doing it for a couple years now, in fact I think the slow death predates the killing of Twitter.

First they were leaning hard into the 365, but still as Office 365, then it became more O365, started flirting with Microsoft 365 or M365, and on and on it has gone.

Think it was the middle of last year that the mobile app suddenly became M365 Copilot, or should I say M365 Copil… — yes really, it's ellipsised on AFAIK default launcher settings. They care that much.

@danirabbit like seriously we wonder why people fall for scams and such but MS has been actively working to ensure nobody has a clue what arguably their primary consumer product is actually called.

Practically begging for people to hand over their details/money to anything that looks half plausible, because honestly half of them are probably more believable than actual MS.

@danirabbit Wait, you see it, right?

@loucyx @danirabbit Microstop perhaps? Please??

@danirabbit

When your fossil fuel investors insist on an act of seppuku, you go sword shopping?

https://en.wikipedia.org/wiki/Seppuku

https://www.forbes.com/sites/mattdurot/2025/07/17/bill-gates-charles-koch-and-three-other-billionaires-are-giving-1-billion-to-enhance-economic-mobility-in-the-us/

https://nypost.com/2023/07/24/microsoft-may-share-user-data-with-saudi-arabia-after-investing-2b-there/

https://www.humanrightsresearch.org/post/microsoft-s-new-data-center-in-saudi-arabia-will-put-human-rights-at-risk

https://www.nytimes.com/2025/10/27/technology/saudi-arabia-ai-exporter.html

https://english.alarabiya.net/business/technology/2025/05/20/microsoft-strikes-deal-with-musk-to-host-grok-ai

https://timesofindia.indiatimes.com/technology/artificial-intelligence/bill-gates-wealth-to-reduce-further-microsoft-co-founder-and-4-others-pledge-1-billion-for-this-ai-project/articleshow/122780695.cms

https://www.businessinsider.com/microsoft-google-hand-dissident-data-to-saudi-arabia-activists-say-2023-7

@nieuemma @danirabbit That is a common trend: why would actually name a product after what it actually does instead of just making it sound "cool". (And that definition is VERY debatable...)

@danirabbit It took me 5 fediverse accounts to say X and finally found the logout button after the delete account button.

@leapingwoman @danirabbit @alice built a thousand data centres for him and decided he might possibly be conscious

@danirabbit Counterpoint: Office is terrible software and the brand is toxic, at least for some.

(Counter-counterpoint: though perhaps not as toxic as Co-pilot.)

@danirabbit How soon before Windows is renamed to the 'Microsoft 365 Copilot OS' and the ability to install and run it locally at all is discontinued and it's turned into a cloud-only OS?

@catch56 @danirabbit @alice lol